Howard Sherman

Howard Sherman joined the O’Neill in October 2000. He came to the O’Neill from Geva Theatre in Rochester, NY, where he was Managing Director from 1998 - 2000. During that time, in addition to running all administrative functions for the 27-year-old LORT B theater, he supervised the successful completion of a $4 million capital campaign and the construction and opening of the Nextstage, a 180-seat theater to complement Geva’s 550 seat mainstage.

Prior to Geva, Sherman created the position of General Manager of the Goodspeed Opera House in East Haddam, CT, where he coordinated all administrative departments, working with Executive Director Michael Price. During his tenure he worked on 24 new musicals and revivals, notably GENTLEMEN PREFER BLONDES and SWINGING ON A STAR (both prior to Broadway), and was instrumental in producing the American premiere of Alan Ayckbourn and Andrew Lloyd Webber’s BY JEEVES in advance of its Broadway run. He contributed articles to Goodspeed's quarterly magazine, SHOW MUSIC, until it ceased publication in 2002.

From 1985 to 1993, Sherman was Public Relations Director of the Hartford Stage Company, where he worked with Artistic and Managing Directors Mark Lamos and David Hawkanson, representing more than 50 productions, including Lamos’ HAMLET and PEER GYNT (both with Richard Thomas), Graciela Daniele’s landmark pairing of William Finn’s FALSETTOS musicals, and the original productions of OUR COUNTRY’S GOOD, OTHER PEOPLE’S MONEY, FROM THE MISSISSIPPI DELTA and MARVIN’S ROOM, all prior to their New York runs. He also represented the company’s historic exchange of directors with Moscow’s Pushkin Drama Theatre, and served as the marketing director for two seasons, achieving the company’s highest subscription level in more than a decade.

Sherman has held press positions with the Manhattan Theatre Club, Westport Country Playhouse and Philadelphia Festival Theatre for New Plays; taught Marketing in the Graduate Theater Administration Program at the Yale School of Drama and consulted with the Hartt School of Music; consulted with the Intiman Theatre, McCarter Theatre, American Festival Theatre and American Ballet Theatre, among others.

Born in New Haven, he was raised in Orange, CT. He graduated from Amity Regional High School in Woodbridge, CT and holds a bachelor’s degree in English from the University of Pennsylvania in Philadelphia.

Photo: A. Vincent Scarano